Winning higher-value heritage restoration work
From general builder online to conservation specialists everywhere.
The challenge
Legacy Restorations does skilled, specialist work, lime rendering, traditional masonry, chimney repair on listed and historic buildings. But online, they looked like a general builder. That meant quoting against cheaper trades for work that deserved a specialist’s margin.
The strategy
Reposition the business around conservation craftsmanship. Stop competing on price with general builders and start being found, and chosen, for the heritage work the team was built to do.
The design system
A refined identity and a website that presents completed projects as evidence: vivid photography of the craft, a project blog that shows work in progress, and search foundations built around heritage and conservation terms rather than generic building keywords.
The result
Enquiries shifted toward listed-building and conservation projects, the higher-value work the business was built to do, with ongoing SEO keeping the pipeline visible.
Client feedback
“The new site finally shows the standard of what we do. The enquiries we get now are the right kind of projects.”
Legacy Restorations
